What role does the nursery technician play in customer education?

The role of the nursery technician in customer education is fundamentally about providing guidance on plant selection and care practices. This includes helping customers understand which plants are best suited for their specific conditions, such as lighting, soil type, and climate, as well as educating them on proper planting techniques, watering, fertilization, and pest management.

By equipping customers with this knowledge, nursery technicians empower them to make informed choices that will lead to successful gardening experiences. This not only enhances customer satisfaction but also promotes healthier plants and landscapes, contributing positively to the environment. Such educational efforts build trust and establish the nursery as a reliable source of expertise, thereby fostering long-term customer relationships.

This aspect of the nursery technician's role is essential to the overall mission of promoting good horticultural practices and ensuring that customers have the tools they need to care for their plants effectively.